Hire a fractional Shopify Growth Expert

Helping founder-led brands unlock hidden revenue on Shopify

Pragmatic, actionable, goals-focused Shopify coaching, strategy, design, and development for founder-led brands focusing on serious growth.

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★★★★★ 5 stars on Shopify Partners since 2008

Are you wrestling with an old theme, poor conversions, low ROAS, high CAC, chaotic operations, too many Shopify apps, lack of profitability…?

You’re not alone. Every ecommerce brand wrestles with these challenges. I can help.

★★★★★ 5 stars on Shopify Partners since 2008

Galen King, Founder & Principal

Expert Connector of Dots

I’m a designer, developer, and strategic advisor—and one of the original 12 Shopify Experts and Partners. I’ve helped 100’s of brands grow on Shopify and Shopify Plus.

After 2+ decades building an agency, I now run Lucid as a soloist—working directly with founders and leaders of consumer brands on Shopify.

I help reduce operational and technical complexity to improve performance, revenue, and growth.

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★★★★★

“Truly am grateful beyond words for getting to work together. I appreciate how your thinking fuels my brain to think differently. You give a fresh perspective…. It is not easy trying to get a small business off the ground, but when I have meaningful connections like this, it truly fuels my greater purpose….”

Jonni Perkins, Founder of Perkie Prints

Over a decade of best-in-class partnerships

Get more impact with less effort from your Shopify apps and integrations

  • Strategic Shopify coaching, setup, design, and development of lean, nimble, growth-focused Shopify stores—from ongoing A/B-testing-focused CRO to full theme builds.

  • Strategic coaching and guidance around maximizing Klaviyo newsletter performance through simplification and refocusing on fundamentals and best-practices.

  • Strategic guidance with architecture of Gorgias help center, chat, and overall customer experience to improve engagement and maximize customer satisfaction.

  • Strategic guidance and implementation support with Recharge subscription architecture and configuration with a focus on maximizing impact while minimizing effort.

  • Strategic guidance with best-practice implementation of Okendo to maximize leverage of reviews, loyalty, referrals etc. to maximize impact of user-generated content.

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How I Work

Shopify CRO Ideas

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Refocus on the principles of success

How I help you make more money on Shopify

  • Make better decisions by focusing on actionable data

    I’ll help you define and understand your goals—so you can focus on broader business objectives without getting distracted by the minutiae.

  • Optimize more quickly with continuous A/B testing

    I’ll help guide you to be more pragmatic and keep things simple—while building a scaleable framework for ongoing data-driven optimization and growth.

  • Build faster and launch sooner with a “low-code” approach

    I’ll help you maximize the flexibility and power of a premium Shopify theme and best-in-class apps—and minimize complexity and technical debt.
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Shopify Plus Experts since the very beginning

Galen has helped 100’s of brands grow on Shopify since 2006

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  • Soludos

  • Tattly

  • RipSkirt Hawaii

  • FWFG by Yoga with Adriene

  • Frances Valentine

  • Patagonia Worn Wear

  • CUUP

  • Venus Et Fleur

  • Blunt Umbrellas

  • United by Blue

  • Dropps

  • Oliver Jeffers

  • Jens Hansen

  • Luxy Hair

  • We-Ar Yoga

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Shopify Changelog Updates

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