Get to 80% with 20% of the effort

Fractional ecommerce expertise for small teams building big things on Shopify Plus.

The expertise of an agency with the agility of a freelancer and the accessibility of a team member.

Monthly contracts with no fixed terms—upgrade, downgrade, pause, or cancel anytime.

★★★★★ on Shopify Partners

Building a profitable founder-led consumer brand is hard.

At risk of mixing too many metaphors, you feel like you’re wearing too many hats and juggling too many balls—while conducting an orchestra (and riding a unicycle)! It’s overwhelming.

Founder & Principal

Hi, I’m Galen King 👋🏼

I’m a designer, developer, and strategic advisor—and one of the original 12 Shopify Experts and Partners.

After 2+ decades running an agency, I now work with leaders of consumer brands on Shopify and Shopify Plus who are building big things with lean teams.

Ask Me Anything

Refocus on the fundamentals

Get to 80% with 20% of the effort

  • Make better decisions by focusing on first principals

    I’ll help you define and understand your goals—so you can focus on broader business objectives without getting distracted by the minutiae.

  • Optimize more quickly with minimum-viable-next-steps

    I’ll help guide you to be more pragmatic and keep things simple—while building a scaleable framework for ongoing data-driven optimization and growth.

  • Build faster and launch sooner with a “low-code” approach

    I’ll help you maximize the flexibility and power of a premium Shopify theme and best-in-class apps—and minimize complexity and technical debt.

A Lean, nimble, best-practice approach

Building on Shopify? I can help with…

  • Strategic Design & Dev

    Shopify (and Shopify Plus) design, development, CRO, and growth strategy with a focus on staying lean and nimble with a low-code, objectives-driven approach.

  • Marketing Strategy

    Content and marketing strategy to help refocus on brand positioning, content, and storytelling across the full funnel, which will help increase ROAS, reduce CAC and bounce rates, and improve CVR.

  • Systems Integration

    App and integration systems design and implementation—with all the usual suspects like Klaviyo, Okendo, Recharge, AirPower (and Airtable), Bundles, Flow, and basically any app or system you’re looking to integrate with Shopify….

FAQs

Some common questions

Why wouldn’t we just hire a fulltime ecommerce director?

You could! And you will likely do so eventually. But, an experienced, capable director of ecommerce will likely expect a starting salary of $120k+ (plus benefits) and you might not always have enough work at your scale to keep them busy.

How many hours do I get each month?

I don’t bill by the hour. You can send as many emails and ask as many questions and book as many calls as you need.

Do you outsource or sub-contract the work?

No. All work is undertaken by Galen King, founder and principal of Lucid Commerce. With the exception of deep, custom development, which, in the spirit of staying lean and nimble, we strive to avoid but, if custom functionality is required, I will make intros to specialists who can help.

One of the original 12 Shopify Partners

I’ve helped 100’s of brands grow on Shopify since 2006

  • Jens Hansen

    Creative, strategic, and technical direction of low-code Shopify theme for legendary jeweler—creator of the One Ring for the Lord of The Rings movies.

    jenshansen.co.nz 
  • Bellissima

    No-code theme redesign and rebase, and ongoing strategic direction across four international markets on Shopify for Italian hair dryer brand.

    bellissimahairtools.com 
  • The Loupe

    Low-code redesign and rebase of custom Shopify theme and ongoing strategic direction for luxury jewelry retailer.

    theloupempls.com 
  • Perkie Prints

    Low-code redesign and rebase, development of custom pet portrait configurator, and ongoing growth optimization and support on Shopify for custom pet portrait brand.

    perkieprints.com 
  • Tattly

    Technical guidance of custom Shopify theme for iconic “fake tattoos by real artists” brand.

    tattly.com 
  • Aberlite

    Strategic direction and low-code redesign and rebase of Shopify store for high-end beard tools brand.

    aberlite.com 
  • Felt+Fat

    Migration from Squarespace, redesign, and low-code rebuild on Shopify for handmade ceramic tableware brand.

    feltandfat.com 
  • Maison & Tavola

    Rebrand, redesign, strategic direction, and relaunch of luxury boutique home decor brand.

  • Eva Fehren

    Creative and technical direction of low-code migration from WooCommerce to Shopify and ongoing strategic guidance and support for innovative, high-end luxury jewelry brand.

    evafehren.com 
  • RipSkirt Hawaii

    Creative, strategic, and technical direction of custom Shopify Plus theme for innovative beachwear and lifestyle brand.

    ripskirthawaii.com 
  • Enviroscent

    Strategic, creative, and technical direction of low-code Shopify Plus theme redesign for innovative, environmentally-friendly home fragrances brand.

  • Find What Feels Good by Yoga with Adriene

    Strategic and creative direction of low-code Shopify theme for popular yoga brand.

  • Frances Valentine

    Strategic and technical direction of website optimization on Shopify Plus for vibrant, colorful clothing brand.

  • Lifestyle Clotheslines

    Strategic and creative direction of custom theme redesign and rebuild on Shopify for Australian clothesline retailer.

  • Dudley Stephens

    Creative and strategic guidance of low-code redesign and rebuild and ongoing development on Shopify Plus for popular women’s clothing brand.

  • Patagonia Worn Wear

    Lean, nimble design and development of low-code proof-of-concept Shopify theme.

  • PoCampo

    Strategic and creative direction of low-code Shopify theme redesign for New York-based bike bag company.

  • Groove Life

    Strategic technical guidance of headless theme build on Shogun Frontend for popular silicone rings brand.

  • Clare

    Strategic technical direction of low-code migration back to Shopify Plus off headless for direct-to-consumer paint brand.

  • CUUP

    Strategic technical guidance of ongoing Shopify Plus theme optimization for direct-to-consumer bra startup.

  • Move Online Supermarket

    Strategic technical direction of post-Kickstarter custom Shopify Plus theme for revolutionary direct-to-consumer supermarket startup.

  • Venus Et Fleur

    Strategic direction of ongoing development and operational improvements on Shopify Plus for fast-growing “eternity” roses brand.

  • Dollar Clean Club

    Creative and strategic direction of custom branding, packaging, positioning, and custom subscription flows on Shopify and Recharge for pod-based cleaning products startup.

  • Blunt Umbrellas

    Design and development and strategic and creative direction of custom Shopify Plus theme for innovative, award-winning New Zealand umbrella brand.

  • United by Blue

    Strategic and creative direction of low-code Shopify Plus theme redesign and development for mission-driven outdoor gear and lifestyle brand.

  • Cactus Outdoor

    Strategic direction of low-code migration from WooCommerce to Shopify for iconic New Zealand outdoor clothing and gear brand.

  • Dropps

    Low-code development and strategic and technical direction of custom subscription flows on Shopify and Recharge for pod-based laundry detergents brand.

  • Spacify Store

    Creative direction of custom branding, illustrations, and design for rebranded New Zealand coffee roaster.

  • Sarah & Sebastian

    Technical direction of complex custom ring builder on Shopify Plus for Australian jewelry brand.

  • Spaceman Coffee

    Creative direction of branding, packaging, and design and development of no-code Shopify store for small, independent New Zealand coffee roaster.

  • Gearshop

    Design, branding, creative and strategic direction, and ongoing growth optimization on Shopify Plus for award-winning New Zealand online outdoor gear retailer.

  • Caudabe

    Strategic and creative direction of theme redesign and rebuild and ongoing development on Shopify for award-winning mobile phone case brand.

  • Oliver Jeffers

    Strategic technical direction of low-code Shopify theme for legendary children’s book author.

  • Luxy Hair

    Custom rebuild and ongoing optimization of one of the first Shopify Plus brands in the world!

  • We-Ar Yoga

    Creative and strategic direction of low-code theme redesign and development on Shopify Plus for yogawear brand.

  • Hop Federation

    Creative and strategic direction of custom branding, packaging, design, and no-code Shopify store for well-known New Zealand craft beer brand.

1 of 36

Are you a small team building something big on Shopify?