
AB-testing new Shopify theme before full launch
The benefit of a lean, nimble, low-code approach to more rapid design and development on Shopify is that you can move faster and test things with less overall investment. The potential downside is ...

Boost conversion rates on the PDP with UGC-style video
I have been noticing that a lot of the brands I work with have decent product and editorial images but are lacking in emotional, engaging content. Shooting polished video can be expensive and time-...

Increase click-through and reduce bounce rates with press logos on homepage
If you’ve been mentioned in the media—and especially if they’re well-known publications—it can build recognition and trust to display press logos on your homepage.