Shopify is introducing new marketing reports that streamline analysis with precise data on sessions, conversion rates, and sales across various channels. These reports include a Marketing Summary for KPIs, a Top Channel Performance showcasing the top 5 channels, and Overall Channel Performance providing an in-depth view of all channels with trend visualizations. Users can choose from multiple attribution models to gain the most relevant insights into their customer journeys.
→ Read the full update on changelog.shopify.com