Shopify now offers two new welcome email series templates in its marketing automations to help engage new subscribers and drive sales. The ‘Welcome email series (discount with reminder)’ template includes an initial discount email, followed by two relationship-building emails, and a reminder email if no purchase is made. The ‘Welcome email series (brand story with discount)’ template sends three emails sharing your brand story and ends with a discount offer if the subscriber hasn’t purchased.
→ Read the full update on changelog.shopify.com