Apps

Google Analytics 4 Now Available on Shopify

Google Analytics 4 is now available through the Google channel app on Shopify, allowing users to upgrade and benefit from enhanced real-time, multi-channel measurement and privacy controls. Universal Analytics will be replaced by Google Analytics 4, with the former set to continue processing data until July 1, 2023, and until July 1, 2024, for Analytics 360 properties.

→ Read the full update on changelog.shopify.com

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