Shopify Updates

Shopify’s Customer Cohort Analysis Report Now Includes 'Amount Spent Per Customer' Metric

Changelog update from Wednesday, November 29, 2023
Posted by Galen King in Analytics

Shopify has updated the Customer Cohort Analysis report to include an 'amount spent per customer' metric, providing insight into the average spending of customers throughout their history with your store, including taxes, discounts, shipping, and refunds. This helps determine customer value and optimize marketing investments. Additionally, users can now toggle sales metrics to see cumulative values for net, gross, and total sales between cohorts. The report can be found in the Analytics section of the Shopify admin.

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