Shopify Updates

Shopify Now Captures SMS Marketing Consent At Checkout

Changelog update from Thursday, September 23, 2021
Posted by Galen King in Admin

Shopify now allows stores to capture SMS marketing consent directly at checkout, an update from the previous system where only general marketing consent was gathered. Store owners should consult with legal counsel to determine if SMS-specific consent is applicable to their stores. If required, they can use 3rd party apps or follow Shopify's guidelines to enable this new feature.

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