Shopify Updates

Shopify Launches Shopify Audiences to Help Merchants Find New Buyers

Changelog update from Tuesday, May 10, 2022
Posted by Galen King in Marketing

Shopify has introduced Shopify Audiences, an app designed to help merchants find new customers. This app generates audience lists tailored for digital advertising platforms like Facebook Ads and Instagram Ads, focusing on potential buyers in the US and Canada. These audience lists can be directly exported to a merchant's Facebook Ads account to create targeted ad campaigns. Shopify Audiences is available exclusively to merchants in the US and Canada on the Shopify Plus plan.

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