Shopify Updates

Shopify Launches Predictive Spend Metrics in Cohort Analysis

Changelog update from Wednesday, January 31, 2024
Posted by Galen King in Analytics

You can now view predicted average spend per customer in the Customer Cohort Analysis report in Shopify. This new feature allows you to gain insights into both historical and future spending behavior, helping to optimize customer retention and lifetime value. It’s available for Advanced plans and above, requiring at least 24 months of historical sales data.

→ Read the full update on changelog.shopify.com

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