Shopify Updates

Shopify Launches New Marketing Reports on Channel Performance & Attribution

Changelog update from Thursday, February 9, 2023
Posted by Galen King in Marketing

Shopify is introducing new marketing reports that streamline analysis with precise data on sessions, conversion rates, and sales across various channels. These reports include a Marketing Summary for KPIs, a Top Channel Performance showcasing the top 5 channels, and Overall Channel Performance providing an in-depth view of all channels with trend visualizations. Users can choose from multiple attribution models to gain the most relevant insights into their customer journeys.

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