Shopify Updates

Shopify Launches New Attribution Models in Marketing Reports

Changelog update from Friday, June 9, 2023
Posted by Galen King in Marketing

Understand your customer’s journey and the effectiveness of your marketing campaigns with Shopify’s new linear and any-click attribution models in marketing reports. The linear model distributes equal credit to each contributing click, while the any-click model assigns 100% credit to each marketing channel that contributed to a sale. These new models are available in marketing reports.

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