Shopify Updates

Shopify Introduces New Customer Cohort Analysis Report

Changelog update from Monday, October 24, 2022
Posted by Galen King in Analytics

Shopify has introduced a new Customer Cohort Analysis report that allows you to evaluate customer retention by acquisition date. You can view and compare average retention rates over different periods. The report also provides insights into specific cohorts, including metrics like average order value, predicted spend tier, and top customer locations, helping you pinpoint key factors for boosting customer retention.

→ Read the full update on

Back to blog

Leave a comment