Shopify Updates

Shopify Hides Compare-At Prices in EEA Markets for Compliance

Changelog update from Thursday, September 29, 2022
Posted by Galen King in Products

To comply with the EU Price Indication Directive, Shopify now hides compare-at prices for EEA markets if they're set for countries outside the EEA. This change applies to merchants using Shopify Markets, regardless of whether they use Shopify Payments to sell in Euros. If your primary market is in the EEA, compare-at prices will always be shown. Merchants outside the EEA who want to display these prices to EEA customers can set them explicitly via the product CSV import or opt out through the Markets preferences settings. Consult legal counsel for compliance guidance.

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