Shopify Updates

Shopify Expands Customer Cohort Analysis with New Metrics & Enhanced Drill-Downs

Changelog update from Friday, January 6, 2023
Posted by Galen King in Analytics

The Customer Cohort Analysis report in Shopify now includes new metrics—gross sales, net sales, and average order value—allowing for enhanced assessment of customer retention. Expanded drill-down capabilities are available for all cells within the cohort table, offering additional insights such as top products purchased, top marketing channels, top sales channels, and a breakdown of sales by subscription versus one-time purchases.

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