Shopify Updates

Shopify Audiences v2.3: Double Retargeting Conversions with Free Trial

Changelog update from Friday, June 21, 2024
Posted by Galen King in Plus

Shopify has launched Audiences v2.3, which significantly improves retargeting for merchants. The new version includes the Retargeting Boost feature, which can double retargeting conversions and help merchants maximize their marketing spend. Audiences can cut customer acquisition costs by up to 50% by leveraging Shopify’s extensive commerce insights. The update also introduces a 45-day free trial for non-Plus merchants, offering access to Retargeting Boost lists and a benchmarks dashboard for Meta campaigns.

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