Shopify Updates

Shopify Audiences v2.1: New Features to Boost Your Ad Performance

Changelog update from Monday, September 25, 2023
Posted by Galen King in Plus

Shopify Audiences v2.1 is now available, offering enhanced algorithms, a Benchmarks dashboard, and support for new ad channels like TikTok, Snapchat, and Criteo. This update aims to help Shopify Plus merchants find more customers, reduce customer acquisition costs by up to 50%, and improve ad spend efficiency with custom audience lists informed by millions of commerce insights. The Benchmarks dashboard enables performance comparisons to similar stores for campaign optimization.

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