Shopify Updates

Shop Cash Offers Is Now Shop Campaigns

Changelog update from Wednesday, January 31, 2024
Posted by Galen King in Shop

As part of the Winter ’24 Edition, Shop Cash offers has evolved into Shop Campaigns. This update allows Shopify merchants to scale customer growth through a new acquisition channel. Merchants can now use real-time estimates to evaluate reach and performance during setup, extend their reach to attract new customers across various channels including the Shop app and web, and view detailed performance metrics with customer cohort analysis.

→ Read the full update on

Back to blog

Leave a comment