Shopify Updates

Retarget More Buyers with Shopify Audiences v2.2

Changelog update from Wednesday, January 31, 2024
Posted by Galen King in Plus

Shopify has launched Shopify Audiences v2.2, boosting retargeting accuracy and doubling retargeting audience sizes. This update introduces new Benchmarks data for better ad trend analysis and compares performance against industry standards. Improvements to Meta platform connections ensure better reliability and high match rates help merchants find more potential buyers. Also, self-service troubleshooting is now available for easier error resolution.

→ Read the full update on changelog.shopify.com

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