Shopify Updates

New Sections in Shopify Marketing Improve Management & Measurement

Changelog update from Friday, November 8, 2019
Posted by Galen King in Marketing

Organize, manage, and measure your marketing efforts more easily with new sections in Shopify Marketing. The new 'Overview' section lets you view a summary of all your marketing efforts and performance metrics. The 'Campaigns' section allows you to create marketing campaigns and group activities together for specific objectives, such as promotions or seasonal events. The 'Automations' section provides tools to create marketing automations, including Google Smart Shopping Campaigns, to build a customer base and improve store traffic. You can now also measure the performance of Shopify's abandoned checkout service directly from the 'Automations' page, with detailed reports on attributed sessions and sales metrics.

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