Shopify Updates

Decrease Customer Acquisition Costs by Up to 50% with Shopify Audiences v2.0

Changelog update from Wednesday, July 26, 2023
Posted by Galen King in Plus

Shopify Audiences v2.0 is here, featuring our most advanced algorithms yet. This update helps merchants reduce customer acquisition costs by up to 50% through optimized ad performance. Shopify Audiences leverages millions of purchase intent signals to predict and target the most likely buyers for your brand. Our data science team continually tests and refines multiple algorithms to maximize conversion rates and minimize ad costs. The latest algorithms, effective July 2023, have outperformed all previous models, promising a significant boost in ad performance.

→ Read the full update on changelog.shopify.com

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