Shopify Updates

Cross-device Data Now Included in Marketing Reports

Changelog update from Thursday, March 9, 2023
Posted by Galen King in Analytics

As of March 1, 2023, all online store data in Shopify marketing reports will include cross-device data. This addition provides a more comprehensive view of customers’ purchase journeys across different devices, enhancing the accuracy of attribution models. Consequently, this will aid in identifying top-performing marketing channels and optimizing marketing budget allocation.

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