Plus

Shopify Audiences v2.1: New Features to Boost Your Ad Performance

Shopify Audiences v2.1: better algorithms, Benchmarks dashboard, & new ad channels to boost ad performance & cut costs.

Decrease Customer Acquisition Costs by Up to 50% with Shopify Audiences v2.0

Shopify Audiences v2.0 reduces customer acquisition costs by up to 50% with advanced algorithms and optimized ad performance.

Shopify Plus Introduces Single-Step Role Provisioning Through SCIM

Shopify Plus now allows role provisioning through SCIM in a single step, available with OneLogin and Okta; Azure support coming soon.

Shopify Scripts Deprecation Deadline Extended to August 28, 2025

The end-of-life for Shopify Scripts is now August 28, 2025. Switch to Shopify Functions for customizations.

Shopify Increases API Rate Limits for Shopify Plus

Shopify boosts Admin API rate limits for Shopify Plus users by 10x; unlimited API calls for Commerce Components users.

Shopify Audiences Now Available for Pinterest Ads

Shopify Audiences now supports Pinterest Ads, generating buyer lists for targeted campaigns in the US & Canada.