Shopify Updates Customer Data Collection for Enhanced Privacy Compliance

Shopify updates customer data collection: marketing & analytics data now after consent in EEA & UK. Set preferences via cookie banner.

Updated on

Starting October 31, 2023, Shopify online stores will update customer data collection practices to enhance privacy compliance. For customers in the EEA and UK, data for marketing and analytics will only be collected before or after consent is given. Merchants previously collecting partial data before consent will now collect it after consent. Customers can now set their data collection preferences directly from your store’s cookie banner.

→ Read the full update on changelog.shopify.com

Updated on

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