Shopify’s Customer Cohort Analysis Report Now Includes 'Amount Spent Per Customer' Metric

Shopify updates Customer Cohort Analysis report to include 'amount spent per customer' metric and toggleable sales metrics.

Updated on

Shopify has updated the Customer Cohort Analysis report to include an 'amount spent per customer' metric, providing insight into the average spending of customers throughout their history with your store, including taxes, discounts, shipping, and refunds. This helps determine customer value and optimize marketing investments. Additionally, users can now toggle sales metrics to see cumulative values for net, gross, and total sales between cohorts. The report can be found in the Analytics section of the Shopify admin.

→ Read the full update on changelog.shopify.com

Updated on

Leave a comment

Subheading

Heading

Some description