Shopify has updated the Customer Cohort Analysis report to include an 'amount spent per customer' metric, providing insight into the average spending of customers throughout their history with your store, including taxes, discounts, shipping, and refunds. This helps determine customer value and optimize marketing investments. Additionally, users can now toggle sales metrics to see cumulative values for net, gross, and total sales between cohorts. The report can be found in the Analytics section of the Shopify admin.
→ Read the full update on changelog.shopify.com