Customer receipt selection at POS checkout allows retailers to connect with customers and gain insights into their shopping behavior. This feature enables Shopify POS to match payments from transactions to buyers in the Shop Pay network, capturing customer emails at checkout seamlessly. By collecting emails and marketing opt-ins, retailers can better understand buyer behavior across all sales channels. This leads to improved personalization, better service, and increased customer lifetime value.
→ Read the full update on changelog.shopify.com