Shopify Introduces New Customer Cohort Analysis Report

Shopify's new Customer Cohort Analysis report helps you evaluate retention, drill into cohorts, and identify improvement drivers.

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Shopify has introduced a new Customer Cohort Analysis report that allows you to evaluate customer retention by acquisition date. You can view and compare average retention rates over different periods. The report also provides insights into specific cohorts, including metrics like average order value, predicted spend tier, and top customer locations, helping you pinpoint key factors for boosting customer retention.

→ Read the full update on changelog.shopify.com

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