Shopify now allows businesses to upload and display different versions of media (such as images and videos) for various languages and markets. This can be done using translation apps like Shopify's Translate & Adapt app, enabling businesses to customize their online store's visual content to match their audience’s location and language preferences. However, it's important to note that this feature currently supports only theme sections and metafield file references, with product media localization not yet available.
→ Read the full update on changelog.shopify.com