Analytics

Shopify Introduces Benchmarks to Compare Store Performance

With Benchmarks in Shopify, you can now compare your store’s performance with similar stores for specific metrics within Reports. These comparisons are displayed exclusively in data charts and are not available in data tables. Access Benchmarks by opening a report with a benchmark, clicking the Compare menu, and selecting Benchmarks. This feature is available for reports such as online store conversion over time, average order value over time, customer cohort analysis, and fulfillment, shipping, and delivery times.

→ Read the full update on changelog.shopify.com

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