The Customer Cohort Analysis report in Shopify now includes new metrics—gross sales, net sales, and average order value—allowing for enhanced assessment of customer retention. Expanded drill-down capabilities are available for all cells within the cohort table, offering additional insights such as top products purchased, top marketing channels, top sales channels, and a breakdown of sales by subscription versus one-time purchases.
→ Read the full update on changelog.shopify.com
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.