An Original Shopify Plus Partner

Lean, nimble, low-code Shopify theme makeovers

The expertise of an agency without all the process.
Recommended holiday code-freeze: October 31st

It’s not too late to refresh your Shopify theme for the holidays!

Get a Theme Rescue

Happy BFCM 🥳

★★★★★ 5-Star Shopify Partner since 2008

The expertise of an agency without all the layers

We care deeply about doing meaningful, impactful work that has the best changes of helping our clients build and grow sustainably profitable businesses.
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Andre
Director of Ecommerce at Soludos
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Scott
CEO of Zip Top
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Jonni
Founder of Perkie Prints
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Nate
Founder of Felt+Fat
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Maria
Founder of PoCampo
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Dax
COO of Venus Et Fleur
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Chris
Co-Founder + CEO of Yoga With Adriene
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Oliver
The Man Himself at Oliver Jeffers
Options and pricing

Stronger foundations and better building blocks for growth

Our lean, nimble, low-code approach helps you minimize complexity and move faster, so you can launch more quickly, gather data, iterate, and grow.

Theme Rescue

$5k+

Best if you have adequate content but you’re paralyzed by an outdated or poorly-built theme.

  • Typical delivery: 2–4 weeks
  • Premium “Shopify 2.0” theme
  • Best-practice redesign
  • Reuse existing content
  • Replace any custom functionality with apps
  • Focus on speed-to-market
Learn More

Theme + Content Rescue

$7.5k+

Best if you have inadequate content and you’re paralyzed by an outdated or poorly-built theme.

  • Typical delivery: 3–6 weeks
  • Premium “Shopify 2.0” theme
  • Best-practice redesign
  • Guidance with content direction and optimize existing content
  • Replace any custom functionality with apps
  • Focus on speed-to-market
Learn More

Full Refresh

$15k+

Best if you’re investing in marketing and growth and you need more polished, UX, UI, and storytelling.

  • Typical delivery: 4–8 weeks
  • Premium “Shopify 2.0” theme
  • Guidance with brand direction and best-practice redesign
  • Guidance with content direction and optimize existing content
  • Guidance with best-practice apps and replacement of custom functionality
  • Focus on balance of design, functionality, and speed-to-market
Learn More
Most Popular

Consulting

$1k+/mo

Best if you’re at least 1–2 years in, have found some traction, and need help building momentum.

On all plans
  • Month-to-month—upgrade, downgrade, pause, or cancel anytime
  • 18+ years of Shopify experience
  • Expert guidance and advice and pragmatic, goals-driven direction
  • Regular scheduled calls + unlimited email and Slack communication
On Growth plans
  • Low-code theme design and development
  • Support with Shopify content optimization
  • App research, advice, and implementation
  • Continuous A/B-testing
Learn More
Founder & Principal of Lucid Commerce

Hi, I’m Galen King 👋🏼

I’m is a designer, developer, and strategic advisor—and one of the original 12 Shopify Experts and Partners. Since 2006, I’ve helped 100’s of brands grow on Shopify and Shopify Plus.

After 2+ decades building an agency, I now run Lucid as a soloist—working directly with founders and leaders of consumer brands to help build and grow more successful businesses.

In addition to 1-on-1 consulting, I design and build low-code Shopify stores, run the Bootstrap Commerce community, and can be reached on LinkedInTwitter, and Threads.

Advice, strategy, and integration

Best-in-class app partnerships

Whether you’re paying for too many apps and need to streamline to reduce costs and improve efficiency, or you suspect you’re using only 10% of the functionality of your most powerful apps, or, you want to integrate them more tightly together, we can provide pragmatic, goals-focused strategy and advice to help you get more out of your app stack.
What are the next steps?

If you’re investing in marketing-driven growth and you’re feeling paralyzed by the complexity of your theme, we can help you

Whether you need a quick theme rescue (rebuilding as quickly as possible to a fresh, new, “Shopify 2.0” theme), a more comprehensive design and build, a replatform to Shopify, or monthly consulting, optimization, and guidance, we’d love to connect to find out more about where you’re at, where you’re going, and how we might be able to help you get unstuck.

Get Unstuck