An Original Shopify Plus Partner
Lean, nimble, low-code Shopify theme makeovers
The expertise of an agency without all the process.
Recommended holiday code-freeze: October 31st
It’s not too late to refresh your Shopify theme for the holidays!
Get a Theme Rescue
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Happy BFCM 🥳
★★★★★ 5-Star Shopify Partner since 2008
The expertise of an agency without all the layers
We care deeply about doing meaningful, impactful work that has the best changes of helping our clients build and grow sustainably profitable businesses.
“I highly recommend working with Galen over at Lucid Commerce. He is a refreshing partner compared to agencies that work at the pace of snails (he is happy to be pragmatic and get stuff done). I have found him as a valuable partner as he isn't afraid to help both at the 30,000 foot level, and get in the weeds when there is tactical work to be done. Lastly, he is best-in-class when it comes to keeping your engagement organized and codified through Notion (project management). Thanks for the partnership, Galen!”
“Galen and Lucid are exceptional. They have a rare combination of technical talent, design sensibility, and business acumen. They took on our projects as if it was their own products & company and went above and beyond to ensure that we were successful. I would highly recommend.”
“Truly am grateful beyond words for getting to work together. I appreciate how your thinking fuels my brain to think differently. You give a fresh perspective…. It is not easy trying to get a small business off the ground, but when I have meaningful connections like this, it truly fuels my greater purpose….”
“Working with the Lucid team was a breeze! Communication was swift and professional. They came with great ideas and I never felt as though we were being upsold on things we didn't need. We came in on time and in budget with everyone feeling very pleased with the process overall. I would highly recommend them and their work.”
“It was an absolute pleasure to work with Lucid to bring our vision for our new Shopify store to life. They listened to what we wanted to accomplish from both a branding and revenue standpoint and delivered a beautiful and easy-to-update Shopify site and surpassed our expectations. I thought our timeline was aggressive but they got it done without compromising the vision or functionality. I highly recommend them!”
“Lucid has been instrumental in our scalability and continue to be a pleasure to work with. They've always been prompt, knowledgeable, and flexible to the dynamic nature of our fast-paced business.”
“Lucid has been a dream team to work with. It was evident from the very beginning that the team truly cared about our project and about creating exactly what we were hoping to accomplish (and often what we didn’t even know we wanted.) They are professional, patient, kind and knowledgable. It was a pleasure working with them and we will absolutely continue to do so.”
“Working with Lucid was a delight. Their methodical approach to designing our store, helped us break down the process and fully understand how best to use Shopify, both from our perspective and the customer’s. They were professional, patient, and consistently bringing great ideas to the table. Even after the job was finished, we still felt supported. It’s clear that the team is extremely knowledgeable about Shopify, and as a bonus, we found them to be just as passionate about being kind.”
Options and pricing
Stronger foundations and better building blocks for growth
Our lean, nimble, low-code approach helps you minimize complexity and move faster, so you can launch more quickly, gather data, iterate, and grow.
Theme Rescue
$5k+
Best if you have adequate content but you’re paralyzed by an outdated or poorly-built theme.
- Typical delivery: 2–4 weeks
- Premium “Shopify 2.0” theme
- Best-practice redesign
- Reuse existing content
- Replace any custom functionality with apps
- Focus on speed-to-market
Theme + Content Rescue
$7.5k+
Best if you have inadequate content and you’re paralyzed by an outdated or poorly-built theme.
- Typical delivery: 3–6 weeks
- Premium “Shopify 2.0” theme
- Best-practice redesign
- Guidance with content direction and optimize existing content
- Replace any custom functionality with apps
- Focus on speed-to-market
Full Refresh
$15k+
Best if you’re investing in marketing and growth and you need more polished, UX, UI, and storytelling.
- Typical delivery: 4–8 weeks
- Premium “Shopify 2.0” theme
- Guidance with brand direction and best-practice redesign
- Guidance with content direction and optimize existing content
- Guidance with best-practice apps and replacement of custom functionality
- Focus on balance of design, functionality, and speed-to-market
Most Popular
Consulting
$1k+/mo
Best if you’re at least 1–2 years in, have found some traction, and need help building momentum.
On all plans
- Month-to-month—upgrade, downgrade, pause, or cancel anytime
- 18+ years of Shopify experience
- Expert guidance and advice and pragmatic, goals-driven direction
- Regular scheduled calls + unlimited email and Slack communication
On Growth plans
- Low-code theme design and development
- Support with Shopify content optimization
- App research, advice, and implementation
- Continuous A/B-testing
Founder & Principal of Lucid Commerce
Hi, I’m Galen King 👋🏼
I’m is a designer, developer, and strategic advisor—and one of the original 12 Shopify Experts and Partners. Since 2006, I’ve helped 100’s of brands grow on Shopify and Shopify Plus.
After 2+ decades building an agency, I now run Lucid as a soloist—working directly with founders and leaders of consumer brands to help build and grow more successful businesses.
In addition to 1-on-1 consulting, I design and build low-code Shopify stores, run the Bootstrap Commerce community, and can be reached on LinkedIn, Twitter, and Threads.
Advice, strategy, and integration
Best-in-class app partnerships
Whether you’re paying for too many apps and need to streamline to reduce costs and improve efficiency, or you suspect you’re using only 10% of the functionality of your most powerful apps, or, you want to integrate them more tightly together, we can provide pragmatic, goals-focused strategy and advice to help you get more out of your app stack.
What are the next steps?
If you’re investing in marketing-driven growth and you’re feeling paralyzed by the complexity of your theme, we can help you
Whether you need a quick theme rescue (rebuilding as quickly as possible to a fresh, new, “Shopify 2.0” theme), a more comprehensive design and build, a replatform to Shopify, or monthly consulting, optimization, and guidance, we’d love to connect to find out more about where you’re at, where you’re going, and how we might be able to help you get unstuck.