Fractional Shopify Growth Expert for founder-led brands on Shopify

The Shopify Plus agency* for founder-led brands

A leaner, nimbler, low-code approach. Go from idea to launch in weeks not months.

Spend less headspace building your site and more growing your brand.

*We’re not exactly an agency

The expertise of an agency without all the process

After 22 years of building an agency, Galen King sold the original New Zealand half of Lucid and went fully solo in 2023. He now works directly with founders and leaders of consumer brands, bringing his two decades of agency experience to a lean, nimbler, more agile approach—helping you minimize complexity, move faster, and make better decisions.

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Outcome-Focused

Pragmatic balance of intentional design and storytelling, thoughtful functionality, foundational building blocks, and speed-to-market.

Framework-Driven

Simple frameworks to make it easy to tweak and refine content, storytelling, and user-flows to support marketing initiatives.

Fast-to-Market

3–6-week projects—launch quickly to lay the foundations for gathering data, testing, iterating, optimizing, and building momentum.

How Lucid Commerce can help you grow

Shopify Theme Refresh

If you’re stuck with an old theme that looks tired and can’t be easily updated to support new content and storytelling.

Get a Redesign

Fractional Shopify Expert

If you’re investing in paid marketing, your ROAS is too low and your CAC is too high, and you need an expert external perspective.

Work with Galen

Bootstrap Commerce Community

Bootstrap Commerce is a community for founders, app partners, and industry experts helping build independent consumer brands.

Join for Free

Go from idea to launch in weeks not months

Ask About Our Approach

If you’re looking for a Shopify Plus Partner with extensive discovery, design, and development processes, and a dedicated team for every phase, a traditional agency might be the best fit for you.

If you know where you want to go, want to move fast, experiment, and evolve as you gather data and gain traction, our leaner, low-code approach could be exactly what you need.

Go from idea to launch in weeks not months

Ask About Our Approach

If you’re looking for a Shopify Plus Partner with extensive discovery, design, and development processes, and a dedicated team for every phase, a traditional agency might be the best fit for you.

If you know where you want to go, want to move fast, experiment, and evolve as you gather data and gain traction, our leaner, low-code approach could be exactly what you need.

Best-in-class partnerships and deep, pragmatic, Shopify app expertise

Ask an App Question

Helping great brands grow on Shopify since 2006

We’ve built themes for the Theme Store, apps for the App Store, and custom storefronts. As one of the original Shopify Partners, we’ve been helping brands grow on Shopify for nearly two decades.

Soludos

Ongoing fractional Shopify expertise and support for well-known creators of The Original Espadrilles.

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CUUP

Strategic technical guidance of ongoing Shopify Plus theme optimization for direct-to-consumer bra startup.

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United by Blue

Strategic and creative direction of low-code Shopify Plus theme redesign and development for mission-driven outdoor gear and lifestyle brand.

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Patagonia Worn Wear

Lean, nimble design and development of low-code proof-of-concept Shopify theme.

View Patagonia Worn Wear

Venus Et Fleur

Strategic direction of ongoing development and operational improvements on Shopify Plus for fast-growing “eternity” roses brand.

View Venus Et Fleur

Oliver Jeffers

Strategic technical direction of low-code Shopify theme for legendary children’s book author.

View Oliver Jeffers

Dropps

Low-code development and strategic and technical direction of custom subscription flows on Shopify and Recharge for pod-based laundry detergents brand.

View Dropps

Luxy Hair

Custom rebuild and ongoing development and optimization of one of the first Shopify Plus brands in the world!

View Luxy Hair

Client testimonials

Andre, Soludos

I highly recommend working with Galen over at Lucid Commerce. He is a refreshing partner compared to agencies that work at the pace of snails (he is happy to be pragmatic and get stuff done). I have found him as a valuable partner as he isn't afraid to help both at the 30,000 foot level, and get in the weeds when there is tactical work to be done. Lastly, he is best-in-class when it comes to keeping your engagement organized and codified through Notion (project management). Thanks for the partnership, Galen!

Scott, Zip Top

Galen and Lucid are exceptional. They have a rare combination of technical talent, design sensibility, and business acumen. They took on our projects as if it was their own products & company and went above and beyond to ensure that we were successful. I would highly recommend.

Jonni, Perkie Prints

Truly am grateful beyond words for getting to work together. I appreciate how your thinking fuels my brain to think differently. You give a fresh perspective…. It is not easy trying to get a small business off the ground, but when I have meaningful connections like this, it truly fuels my greater purpose….

Nate, Felt+Fat

Working with the Lucid team was a breeze! Communication was swift and professional. They came with great ideas and I never felt as though we were being upsold on things we didn't need. We came in on time and in budget with everyone feeling very pleased with the process overall. I would highly recommend them and their work.

Chris, FWFG by Yoga With Adriene

Lucid has been a dream team to work with. It was evident from the very beginning that the team truly cared about our project and about creating exactly what we were hoping to accomplish (and often what we didn’t even know we wanted.) They are professional, patient, kind and knowledgable.

Tina, Tattly

We've been continuously impressed with Lucid. Everything is handled with attention to detail and care. In the short time we've worked with them they have helped us streamline our check-out process and helped us drastically lower our cart abandonment rate. We are thrilled to be working with Lucid and will continue doing so!

Dax, Venus Et Fleur

Lucid has been instrumental in our scalability and… a pleasure to work with. They've always been prompt, knowledgeable, and flexible to the dynamic nature of our fast-paced business.

Joanna, United by Blue

Lucid has… blended seamlessly into our internal team. We've worked with them on big and small projects ranging from full site replatforms down to marketing landing pages and UX enhancements. They've taken the time to understand how we work and cater their approach to best suit us. This often means being flexible and executing on quick turnarounds. I highly recommend Lucid!

Oliver, Oliver Jeffers

Working with Lucid was a delight. Their methodical approach to designing our store, helped us break down the process and fully understand how best to use Shopify, both from our perspective and the customer’s. They were professional, patient, and consistently bringing great ideas to the table. Even after the job was finished, we still felt supported. … and as a bonus, we found them to be just as passionate about being kind.

Maria, PoCampo

It was an absolute pleasure to work with Lucid to bring our vision for our new Shopify store to life. They listened to what we wanted to accomplish from both a branding and revenue standpoint and delivered a beautiful and easy-to-update Shopify site and surpassed our expectations. I thought our timeline was aggressive but they got it done without compromising the vision or functionality. I highly recommend them!

Are you feeling paralyzed by the complexity of your online store?

Whether you’re going from 0 to 1, migrating to Shopify from another platform, or refreshing an old theme, a lean, nimble, low-code approach will help you launch faster, iterate more intentionally, profit, and grow.

Get Unstuck Now

Are you feeling paralyzed by the complexity of your online store?

Whether you’re going from 0 to 1, migrating to Shopify from another platform, or refreshing an old theme, a lean, nimble, low-code approach will help you launch faster, iterate more intentionally, profit, and grow.

Get Unstuck Now

Why Lucid Commerce?

Frequently asked questions

Still Unsure? Start a Chat

What is a Lean, Nimble, Low-Code approach?

Our lean, nimble, low-code approach focuses on simplifying the process of building your Shopify store. We use existing themes and proven tools to avoid unnecessary complexity, allowing us to move faster, reduce costs, and keep your site flexible as your business grows.

How quickly can you launch my Shopify store?

With our streamlined process, we can typically design, build, and launch a Shopify store in a matter of weeks. The exact timeline depends on your specific requirements, but our approach prioritizes efficiency without compromising quality.

What makes this approach different from a traditional agency?

Unlike traditional agencies that have extensive teams and processes, our approach is leaner, meaning fewer moving parts and faster decisions. We focus on using best-in-class tools and minimal custom code to ensure your store is scalable, easier to maintain, and cost-effective.

Will I be able to make changes to my site on my own?

Absolutely. By using low-code solutions and sticking to simple, best-practice themes, we ensure that you can easily manage and update your site without needing a developer. Our goal is to empower you to take control of your store.

Is this approach suitable for established brands or just new ones?

Our lean, low-code approach works for both new and established brands. For new brands, it’s a great way to get up and running quickly without over-investing. For established brands, it’s an efficient way to refresh and optimize without the overhead of a full custom rebuild.

How do you ensure the design fits my brand?

We start by gathering your brand assets and aligning on your objectives. We use those guidelines throughout the design process to ensure the end result feels authentic to your brand while taking advantage of the speed and flexibility of a theme-based approach.

Why wouldn’t I just do this myself?

While it's possible to set up a Shopify store yourself, working with us means benefiting from our experience and expertise. We know what works and what doesn't, so you don't have to spend time learning by trial and error. Our streamlined process ensures you launch quickly, effectively, and with a store that's built to perform.

How does unlimited calls, email, and chat support work?

Our unlimited support means you can reach out whenever you need assistance—whether it’s a quick question or a more in-depth discussion. We're here for you via calls, email, or chat to provide guidance, troubleshoot issues, and help you keep moving forward without worrying about extra fees or limitations.

Is the cost of a premium theme included in Lucid's fees?

No, the cost of a premium theme is not included in our fees. If a premium theme is recommended or required, it will be purchased directly through Shopify and billed by Shopify. This approach ensures you have full ownership and flexibility with the theme you choose.